We asked ChatGPT and Gemini, both with web search on, 20 real questions about buying and selling resale tickets, three times each: 120 answers, all returned. For every answer we recorded which ticketing platforms it named, in what order, and which pages it cited. Brands tracked: AXS, Ticketmaster, StubHub, SeatGeek, Vivid Seats, TickPick, Gametime, Viagogo, Twickets, Dice. We then checked axs.com itself to see what explains the results.
| Brand | ChatGPT mentioned | Gemini mentioned | Total | Named first, ChatGPT groups A–D, 51 answers | Named first, Gemini |
|---|---|---|---|---|---|
| AXS | 87% 52/60 | 75% 45/60 | 81% | 14 | 13 |
| Ticketmaster | 72% 43/60 | 63% 38/60 | 68% | 26 | 23 |
| StubHub | 48% 29/60 | 67% 40/60 | 57% | 3 | 7 |
| SeatGeek | 53% 32/60 | 62% 37/60 | 57% | 1 | 0 |
| TickPick | 22% 13/60 | 38% 23/60 | 30% | 3 | 7 |
| Vivid Seats | 32% 19/60 | 23% 14/60 | 28% | 1 | 0 |
| Gametime | 8% 5/60 | 12% 7/60 | 10% | 1 | 1 |
| Twickets | 2% 1/60 | 5% 3/60 | 3% | 0 | 0 |
| Viagogo | 2% 1/60 | 2% 1/60 | 2% | 0 | 0 |
| Dice | 0% 0/60 | 0% 0/60 | 0% | 0 | 0 |
“Mentioned” means the brand name appears in the answer text. “Named first” means it was the first brand to appear in that answer.
| Question group | ChatGPT mentions AXS | Gemini mentions AXS | Most often named first |
|---|---|---|---|
| A. Where to buy resale | 15/18 | 16/18 | Ticketmaster (25/36) |
| B. Venues and events | 15/15 | 15/15 | AXS (27/30) |
| C. Prices and fees | 6/9 | 0/9 | Ticketmaster (11/18) |
| D. Selling tickets | 7/9 | 5/9 | Ticketmaster (12/18) |
| E. Brand comparisons | 9/9 | 9/9 | AXS (17/18) |
“The venue or artist’s official ticket seller — usually Ticketmaster Verified Resale or AXS Official Resale.”ChatGPT, run 1, Q2: “What are the best websites to buy tickets for a sold-out concert?”
“Prevents Scalping: In many cases, AXS Official Resale sets price caps (often around 10% above the original price) to ensure fans aren't gouged by extreme markups, though this can vary by event.”Gemini, run 1, Q19: “Is AXS Official Resale legit and safe?”
“AXS: allows transfer after the event, but says bank delivery can take 7–10 business days after initiating the transfer.”ChatGPT, run 1, Q17: “Which ticket resale platform pays sellers the fastest?”
“Yes—AXS Official Resale is generally legitimate and safe, provided you purchase through the official AXS website, AXS app, or an event venue’s official AXS ticket page.”ChatGPT, run 1, Q19: “Is AXS Official Resale legit and safe?”
We checked axs.com in a browser on October 14, 2026: robots.txt, sitemaps, page HTML, structured data, error handling and the help centers. The site is server-rendered and robots.txt doesn’t block AI crawlers. The problems are concentrated in the resale pages, and they line up with the gaps above.
axs.com/series/21674/axs-official-resale-tickets is titled “AXS Official Resale – Events and Tickets – AXS US” and served as lang="en-US", but its body is Swedish:
resale instructions for the Stockholm Live app, with Stockholm events listed below. The same Swedish copy is served at the /uk, /de, /fr, /jp and /se versions of the URL, each with its own self-referencing canonical and no noindex.
AXS has no English page that explains Official Resale globally or for the US. AI engines still cite this page: it appears 7 times in the 120 answers above.
The ANZ FAQ (axs.com/au/faq-anz) says resale is capped at “no more than 10% above the price paid” and that sellers are paid to PayPal “within 10 days after the event date.” A US event page (AFI, Columbus) says “Resale prices may exceed face value.” The Swedish page above caps resale at the original purchase price and pays out 10 working days after the event. The US help article AI cites most (What is AXS Official Resale?) mentions no cap at all. We found no page explaining that the policy varies by region, which is the likely reason Gemini states the 10% cap as a general AXS rule (6 sentences in this audit).
AXS Official Resale lives on axs.com. AXS Marketplace is on axs.com/marketplace and secure.axsmarketplace.com, with its own help desk at support.axsmarketplace.com (Freshdesk). The AXS help center is split by region (support.axs.com, axssupportanz.axs.com, axssupportuk.axs.com, all Zendesk). The /marketplace page has no meta description, about 1,100 characters of text, and nothing on seller fees or payouts. Authority is spread thin, which fits how AI describes AXS: as the official option next to Ticketmaster.
How do I get paid for tickets I sell?: the payout becomes available only after the event, the seller has to start a transfer by hand, and then “the money will be in your bank account in 7-10 business days.” ChatGPT quotes exactly this when asked which platform pays sellers fastest.
On the AFI event page the Event JSON-LD has offers.price: "$0.00": a string, with a currency symbol, that reads as zero, while isAccessibleForFree is false.
It has no lowPrice/highPrice, no separate resale offer, and no description, organizer or endDate. The band AFI and the opener are both typed as Person instead of MusicGroup.
A made-up URL such as /this-page-does-not-exist redirects (3 hops) to the homepage and returns 200. /llms.txt does the same, so there is no llms.txt and crawlers get the homepage instead.
The homepage HTML is 849 KB, /venues is 2.3 MB, and the AFI event page carries about 1,400 characters of visible text, mostly buttons and links. Each event card on the homepage repeats its name, date and venue two or three times. The homepage never uses the word “resale”, and its event list is localized to the visitor (it defaulted to the San Francisco area for us), so crawlers see a different homepage depending on where they come from.
robots.txt explicitly allows OAI-SearchBot and leaves other bots on the default rules, which allow crawling, but sets Crawl-delay: 2. Google ignores this; Bing honors it, and ChatGPT search partly relies on Bing’s index.
The sitemap index lists 81 sitemaps with no lastmod, covering only events, categories, performers, series and venues; help and policy pages such as /marketplace or the FAQs have no sitemap. The homepage has 57 internal links carrying a ?carouselType= parameter.
Each claim, and whether we could confirm it.
| Claim | Status | What we saw |
|---|---|---|
| “AXS Official Resale” page is titled AXS US but written in Swedish | Confirmed | Stockholm Live resale copy; same Swedish copy on /uk, /de, /fr, /jp, /se |
| Its canonical points to the US root | Not confirmed | Each version’s canonical points to itself |
| ANZ caps resale at 10% above price paid, PayPal payout within 10 days after the event | Confirmed | axs.com/au/faq-anz |
| US event page says resale may exceed face value | Confirmed | AFI event page |
| Swedish page caps at purchase price, pays 10 working days after the event | Confirmed | “maxgräns på inköpspris”, “10 arbetsdagar efter” |
| No page says caps vary by region | Not found | None found in the pages checked; not proof that none exists |
| US payout takes 7–10 business days after a manual transfer | Confirmed | support.axs.com payout article |
| Marketplace on separate domains with its own help desk | Confirmed | secure.axsmarketplace.com (Cloudflare), support.axsmarketplace.com (Freshdesk) |
| /marketplace has no meta description and no fee or payout info | Confirmed | No meta description; about 1,100 characters of text |
| Event JSON-LD price is the string “$0.00”; performers typed as Person | Confirmed | AFI event page; also no description, organizer or endDate |
| Missing URLs and /llms.txt redirect to the homepage with 200 | Confirmed | 3 redirects for a made-up URL, 1 for /llms.txt |
| Homepage about 850 KB, /venues about 2.3 MB, event page about 1,200 characters | Confirmed | 849 KB, 2,348 KB, 1,371 characters |
| Event-card dates written as “Fri (Friday) Oct (October)” | Not confirmed | Not in the HTML we received; cards do repeat name, date and venue 2–3 times |
| Homepage changes by visitor IP | Partly confirmed | Defaulted to South San Francisco for us; second location not tested |
| robots.txt allows OAI-SearchBot, sets Crawl-delay: 2 | Confirmed | axs.com/robots.txt |
| Sitemap index has no lastmod, no help or policy pages | Confirmed | 81 sitemaps, 0 lastmod |
| Homepage links carry ?carouselType= | Confirmed | 57 occurrences |
| support.axs.com robots.txt gives AppleBot a looser group | Confirmed | AppleBot group omits Disallow: /tickets (Zendesk template) |
| CDN blocks AI crawlers by user agent | Not testable | Plain HTTP clients get a 403 bot challenge for every user agent from our network; real crawlers from their own IPs may be treated differently |
Questions where AXS was mentioned in some runs but not others: ChatGPT 3 (Q13, Q14, Q17), Gemini 4 (Q4, Q5, Q15, Q17). Every other question gave the same result all three times.
Each cell is one run. Click a question number to jump to its full answers.
| Question | ChatGPT runs 1/2/3 | AXS | Gemini runs 1/2/3 | AXS |
|---|---|---|---|---|
| A. Where to buy resale | ||||
| Q1 Where is the safest place to buy resale concert tickets?Most often named first: Ticketmaster | #2cited#2cited#2cited | 3/3 | #2#2#2 | 3/3 |
| Q2 What are the best websites to buy tickets for a sold-out concert?Most often named first: Ticketmaster | #2cited#2#2cited | 3/3 | #5#2#2 | 3/3 |
| Q3 Is there an official way to buy resale tickets instead of using StubHub?Most often named first: StubHub | #3cited#3cited#2cited | 3/3 | #2#3cited#3cited | 3/3 |
| Q4 Best ticket resale sites with buyer protection in 2026Most often named first: Ticketmaster | #2#2cited#6cited | 3/3 | #6#7— | 2/3 |
| Q5 How can I avoid fake tickets when buying from resale sites?Most often named first: Ticketmaster | ——— | 0/3 | —#5#3 | 2/3 |
| Q6 Where can I buy verified resale tickets for a festival?Most often named first: Ticketmaster | #2cited#2cited#2cited | 3/3 | #2#2#2 | 3/3 |
| B. Venues and events | ||||
| Q7 How do I buy resale tickets for a show at Red Rocks Amphitheatre?Most often named first: AXS | #1cited#1cited#1cited | 3/3 | #1cited#1cited#1cited | 3/3 |
| Q8 Where can I find resale tickets for Coachella?Most often named first: AXS | #1#1#1 | 3/3 | #1#1#1 | 3/3 |
| Q9 What's the best way to get last-minute tickets for an event at Crypto.com Arena?Most often named first: AXS | #1#1#2 | 3/3 | #5#3#1 | 3/3 |
| Q10 Where to buy resale tickets for a concert at The O2 London?Most often named first: AXS | #1#1cited#1 | 3/3 | #1#1cited#1cited | 3/3 |
| Q11 How to buy tickets to the National Finals Rodeo in Las VegasMost often named first: AXS | #1cited#1cited#1cited | 3/3 | #1cited#1cited#1cited | 3/3 |
| C. Prices and fees | ||||
| Q12 Which ticket resale site has the lowest fees?Most often named first: TickPick | #4#4cited#4 | 3/3 | ——— | 0/3 |
| Q13 Do official resale marketplaces have price caps on tickets?Most often named first: Ticketmaster | #2cited—#2cited | 2/3 | ——— | 0/3 |
| Q14 Why are resale ticket prices so high, and where can I find fair prices?Most often named first: Ticketmaster | #2cited—— | 1/3 | ——— | 0/3 |
| D. Selling tickets | ||||
| Q15 What's the best place to sell concert tickets I can't use?Most often named first: Ticketmaster | #2#2cited#2cited | 3/3 | —#2— | 1/3 |
| Q16 How do I resell tickets that were bought through the venue's official ticketing app?Most often named first: Ticketmaster | #2cited#2cited#2 | 3/3 | #2cited#2cited#2cited | 3/3 |
| Q17 Which ticket resale platform pays sellers the fastest?Most often named first: StubHub | #5cited—— | 1/3 | —#5— | 1/3 |
| E. Brand comparisons | ||||
| Q18 AXS vs Ticketmaster vs StubHub: which is better for buying resale tickets?Most often named first: AXS | #1cited#1cited#2cited | 3/3 | #1cited#1#1cited | 3/3 |
| Q19 Is AXS Official Resale legit and safe?Most often named first: AXS | #1cited#1cited#1cited | 3/3 | #1cited#1cited#1cited | 3/3 |
| Q20 What's the difference between AXS Official Resale and SeatGeek?Most often named first: AXS | #1cited#1cited#1cited | 3/3 | #1cited#1cited#1cited | 3/3 |
#2 AXS mentioned, and was the 2nd brand named in that answer cited the answer cited an axs.com page — AXS not mentioned
Six answers per question (2 engines × 3 runs). Open any one to read the original text and its sources. AXS is highlighted.